In Pakistan, eSIMs are becoming the preferred choice for mobile device users. These embedded SIM cards offer flexibility, convenience and cost-effectiveness. They allow users to switch between service providers and plans easily and without physical SIM cards, reduce costs for both users and operators, and also allow for more compact device designs. Adopting eSIM technology also has an eco-friendly side, as it eliminates the need for physical SIM card production, distribution and inventory management. With eSIMs, mobile users in Pakistan have the convenience and freedom to stay connected on the go in a more sustainable way.